Once a month I head down to the run store on bree st and photography the latest running shoes on the market. It's incredible how rapidly the tec is developing. The objective is to produce predominantly online content, in store, in a rather short timeframe. Its an exciting challenge to innovate on each image, especially once one has shot many times in the same space. The staff here are absolutely incredible, and so knowledgable. One of my favourite things about this shoot is watching the flow of people, from pro to amateur, seeking intel on the sport they are all so passionate about.
Don't forget to check out the reels at the bottom of this page!
