In the messy times of covid, gone.outdoor - south africa's exclusive distributor of Patagonia apparel - innovated to create a store-to-store running challenge in support of NGOs that were struggling to do the great work they do to better the environment. It became Cape Towns hottest activity in the hours we were allowed outdoors with thousands of people of all abilities making the trip over Table Mountain. Since then it has become an annual event and one of their largest charity campaigns each year. I've been very fortunate to collaborate with them over the years and watch this event grow from strength to strength.
